WEBSITE STRATEGY
Missing a Website Strategy
Not having a website strategy is like hiking without a map & compass. You’re moving, but not sure where you’re going, how far you’ve gone, or what obstacles lie ahead.
Even the most solid and sound website strategy won’t predict the future (there will always be obstacles), however, it should be your map and compass for the next three to five years.
If you’re struggling with:
How Marketing & Sales will utilize the website
Confidence that it’s serving your audience well
How to build traffic & generate conversions
What data to measure
Where to invest money for continuous improvement
Objectives and goals
Your audience, including behaviors and needs through website user personas
How your current website stacks up against and will eventually outperform your competition’s
Your content strategy for the next 12 – 36 months
What channels your website will drive traffic from (direct, referrals, search engines, social)
Then a professional website strategy will meticulously document:
Need Increase of Website Sales
The bar is high for e-commerce today. Consumers expect security, quality photography, a smooth shopping experience, and much more.
The rapid growth of the Web has sprouted savvy shoppers, and savvy shoppers want — no, demand — great website experiences.
Whether you are targeting a potential customer who’ll be evaluating your product, or an existing one looking to re-purchase, there’s always an opportunity to improve engagement.
If website sales have decreasing. This could be a sign of:
Not understanding your audience (in particular, your website personas)
Your website feels generic, turning buyers away
Non-optimized checkout process (not SEARCH optimized, but CONVERSION optimized)
Bad/Poor visual design
Missing content strategy, social proof
Poor rankings & traffic (if you’re not on the first page of Google, you’re missing the boat)
Things you can do
Understand how & why your buyers buy
Form a hypothesis on what’s decreasing sales (and form a conclusion with A/B testing)
Fine tune your ordering process to improve conversion rate
Document a content strategy that will help educate & inspire your potential customers
Obtain better rankings for keywords relevant to your products
How Cyber Shield Co. helps increase website sales
Here are three ways we may be able to help:
Mini Engagement. Test our expertise and get valuable (and objective) feedback on your website in 2-3 business days.
One-time Engagement. Some problems are so common we've developed a specific engagement for them.
Discuss your website. Let's have a conversation and determine if we're a good fit to solve this problem.